Craig Ward

This is a piece of typography created by Craig Ward. It’s advertising dockers jeans, and it’s really cool. They painted it on a building in a rugged masculine type, dockers are manly jeans. I like the way the jeans look like they are really there and they are giant jeans. The size adds to the masculinity of the image, and the cliche phrase wear the pants is really tongue in cheek and appropriate. 

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